PR in Internet: how to promote your business project?

When people making their business in Internet are being asked why they nevertheless select just the net they may answer you: and can you being offline and desiring to declare yourself to the world do it by your own hands on the basis of budget equal several hundred dollars. As a rule answer to this question will be negative so, gentle reader, this article was destined to be born in order to let you realize how having little funds, short time and desire to “make PR” in Internet.

First of all it is worth stipulating that speech will be about PR-promotion of on-line projects, i.e. sites based on which you make your day-to-day business in Internet. To understand how to construct your PR-campaign it is necessary to proceed from conception of through what channels in Internet traffic move especially your target segment. And here it is not mandatory to think about particular resources on which your target group of users comes. It is enough to study psychology of your client. And it is much easier than it seems as each user being in Internet for several hours do without fail the following:

1. Reads news on the common subjects
2. Reads news on the specialized subjects such as subject of your site (proceeding from the assumption that the analyzed client is from your target group).
3. Looks through subject forums
4. Reads blogs
5. Surfing in the net in the hope of finding something per the subject

It follows that PR-promotion is based on the resources through which all five ways listed above pass. To achieve result from that point one needs to develop only strategy of how to conquest all five items. So let’s consider these items one-by-one.

PR-promotion in news sites writing about policy, economics and society

This is the most problematic springboard in terms of expenses nevertheless it may be conquered with accessible means. Here you may need to apply magic of a professional negotiator. In the first place you ought to contact with an editor of one of the mass-media sections and offer him something from which he can not reject. In mass-media industry such sweet gift may be only information. Introduce yourself, describe you and your business and then apply delicate psychological stroke – try to suggest that your business is very actual now. This will result to a chain reaction because an editor as any other newsperson is always dilettante in all issues, he has heard about everything but is competent in no issue. But he wishes without fail to show that he knows much about this matter. After that you have to persuade him that if you are hip to the matter as well as an editor so that subject is particularly interesting and therefore the readers like it also. When the editor agrees with it the only thing you need to do is to offer him an article free of charge concerning the sphere in which you work and promise him to reflect in this article the data and facts which are available for the only ones who move in this matter. And that’s all, some simple tricks and he is yours. Then you need only to write an interesting article yourself or to hire copywriter. Believe me if you are competent in your business it means that you wield a skillful pen and it will result in writing of very interesting material which will be published without fail. Naturally in the content of the article it is necessary to indicate that such opinion was passed by someone working in some company.

News resources upon subject close to your business

Here plan is partially the same with the only difference that you have to use less magic of a negotiator. It will be enough for you to contact to an editor and hint him that you have interesting information. Also you may offer him to give an interesting interview in which you go backstage on some secrets. Definitely you will succeed in promoting either an interview or an article and this is not bad PR.

Subject forums

In this issue you have to use two types of PR-artillery:
- Posters
- «Stick-topics», i.e. subjects always attach at the top of forum’s subject section.

Our magazine has already written about posters. This is an instrument of influence upon audience from which it is never worth to refuse. You have to register several nicks on subject forums and then for a time correspond from their names. After that you may carefully and periodically write in forums what you need hereby promoting your business to the mass.

As regards «stick-topics», this is an instrument in which you have to invest little funds in order to succeed in PR-promotion. Having «stick-topics» you may always influence upon audience showing it your presence on the forum. Step-by-step people get accustomed to associate their favorite forum on which they converse or simply read news with your brand. Also through «stick-topics» it is possible to solve some problems with clients openly which create an effect of transparency in relation to your business-project. But foremost is that all target audience communicating on the forum will know you and your business.

Promotion in blogs

In this issue the best helpers for you will be special services which allow ordering articles to the bloggers on the different levels. To find these services type a phrase «advertisement in blogs» in Google or Yandex and study the services. Try to write your own articles for the bloggers or give them thesis. It is necessary to submit information so as if you present revolutionary product and only in this case bloggers spread around the information through the whole blog-sphere. Try to carry out such PR-intervention to the blog-sphere periodically and then your brand will be always in the public eye in Internet.

Results of surfing in the net

In this issue it is necessary to do everything so that a user finds exactly that information which is profitable for you. For these purposes it is better to arrange several blogs and some discussions in the forums where there will be quite a number of positive comments upon your business project. After preparation of such sites’ basis the only thing you have to do is to buy some links on these sites and wait. In the course of time users in the search systems will find not direct advertisement but various responses and discussions per subject which surfer is interested in and where your brand will be mentioned.

Thus following these simple advices one day you will create a situation when in the morning your target client with a cup of coffee in his hands enters news’ site and runs across your brand in the text of some article. Then he comes to a site of specialized mass-media and there will see your brand again. Late in the day looking through blogs or forums he runs into your brand once more. And when he wants to buy a service and type a request in a search system he noticing your brand in the positive comments and remembering that he has seen it for the nth time «convert» swimmingly in your business project.

Keep in mind that it is worthless to underestimate PR, its power seems ineffective only at first sight…

Tell your opinion