How to promote your site. Tips for beginner PR-makers

What question does any user ask after having decided to buy something? Of course he wants to know where he can buy it. At the conditions of hard draconic competition in Internet answers on question “where to buy” may be thousands. That’s why any user will be always interested in knowing what goods and services supplier in front of him. And he tries to know it as often as not by evaluating standard parameters characterizing Internet service reliability.

So first of all let’s try to define what characterizes a successful project for which people are ready to open their keepers:
- Availability of customer support with direct Moscow phone number or free-of-charge phone number with type 8 (800);
- Company office data;
- Company’s news on company site;
- Clients’ references on site;
- Clients’ references on forums and blogs;
- Publications in Internet. Press-releases.

Therefore forming image and trying to achieve reliability in your company’s image you have to solve two tasks:
- To succeed at each parameter listed above;
- To be good at showing your clients the details of how reliable is your company.

The second item is possibly more important than the first one as many companies contrived to invest big money in image promotion but after completion of this plan they have forgotten to demonstrate their progress to the potential clients.

So how in practice can you provide your company with all attributes of the reliable project? Let’s consider each aspect in details.

Availability of customer support with direct Moscow phone number or free-of-charge phone number with type 8 (800)…

It is easy to connect this service. It gets accustomed to call it as “mobile office”. More often than not it works based on two scenarios:
a) You connect the service, install special program on your computer and all incoming calls come to you on the same principle as Skype. There are a lot of such programs in Internet but usually you will be provided with this program in the place where you connect.
b) You connect the service, istall VoIP- equipment and use IP- telephony services the same way as a simple phone.

Connection takes you not more than one day, your monthly expenses on direct Moscow number or number with type 8(800)… equals about 50$, but it may be much bigger if you are planned to have large scope of phone calls.

Result: your business looks much more reliable, everyone can call to you even if you are in Russian backwoods, and you may provide services by convincing the clients that your company has an office in the center of Moscow.

Where you can connect IP-telephony and get direct Moscow number: There a lot of services but leaders among them are as follows: Mango office, SipNet, Sun-Tel, etc.

Naturally if you provide your services online or goods with delivery then there is no need for clients to visit your office. But availability of the address and possibility to send business correspondence to your address definitely add scores at racing for the first place in your industry.

Virtual office services are provided by the following companies: West Union, Odicom and so on.

Believe me that company’s news on your site does not show that your company has news.… Best of all it indicates that your business develops and therefore your project is successful and reliable. Undertake one of your people to public news once during each 2-3 weeks. And you can update not only a part of your site content but even position your company as more reliable one.

Of course you say that any site visitor knows in advance that the references are fictitious. You are right but in any way he will go to look at them. This fact has been noticed a long time ago. And even if he does not believe a word of it but having read your company service’s description written in the narrative form he becomes to think better about your project.

It is not worth to say how important this aspect is. Public opinion always prevails over what companies try to prove to their clients. Therefore think over what you have been written about on forums and blogs. If nothing you have to do something that they will begin to write. For a start try to buy sticks (subjects on forums attached always at the top of the section) where it is necessary to form public opinion about your company. Besides that use services which allows ordering the articles and reviews about your services in the blogs. Remember that a lot of people who are not good in using Internet nevertheless apply Internet to check mail, to know “what’s on” in the cinemas and to add notes to their blogs periodically. Therefore these persons may look for data about you company and services which you provide from the blog sphere in which you have to be shown in the most favorable light.

Services which allow creating positive public opinion about your project: Blogun, J2J, etc.

Concerning this aspect you have to realize one simple fact that people begin to perceive you company as a serious one when they see articles written about your company in the press. Especially in the serious publications but not in the blog of some dilettante who likes to write posts. That’s why you have to think about periodical placement of press-releases. Where you can do it? For such needs there are special services which allow placing press-releases on their resources and even promoting press-releases on other sites. So if you put your laziness to the back burner and write press-releases then in several months at requesting your brand name in Google people will see great number of articles about your company on the different seriously-looking mass-media sites.

The most well-known services which allow placing press-releases are: press-release.ru, www.karta-smi.ru, press-relizy.ru, www.prnews.ru, topprnews.ru, inthepress.ru, www.prtime.ru, pr-release.ru and so on.

Having read this material think over how much time it takes you to implement everything described above. I think you will consent that not so much. But effect from these activities will be obvious as your company begin to be considered as a reliable service.

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