Where does SEO-business go?

Waking up every morning in the world where virtual reality brings by no means so virtual but very real incomes, every site-owner begins to understand the whole importance of the position of his site in the top-lists of the target searching request. And it is good if the norm of profits in his business rolls over 50% and he is free to afford the seo-optimizer who would love to take several hundreds or even thousands dollars as a compensation for his labor besides the budget for links. But seeing that the services of site-promotion are offered at every nook of Internet, the web-project owner begins to think that perhaps everything is actually easier than it seems and it is not a snap to promote the sites in Yandex and Google? At that moment he starts to think how he can economize on promotion of his project and spend possible expenses not for the “seo-worker” but, for example, for the additional requests in the top-lists.

It seems at first sight that such state of affairs does not suit the SEO-optimizers because they are taken the bread and their legal bottle of Jack Daniels out of their mouth. But it looks like this only at first sight. Actually everything is absolutely on the contrary and it is explained with the simple rules of market. As it is known, as often as not after its birth the market goes through the times when the players in the terms of cruel competition try to become the leaders. After going through this stage the market passes to the new level where the leaders begin to stand out. Owing to the large volume of production of goods and services they begin to optimize their expenses and offer to people cheaper and more qualitative product than their competitors. Do you feel the parallel? Of course the same processes go in the SEO-industry. In the beginning of two thousands the hordes of just brought to light optimizers bit each others’ heads off earning their super-profits. Then this stage ended and the era of consolidation of the market, players and revealing of leaders and giants came when they could afford to offer something new to the market. The links exchanges became the first such significant stages in the evolution of SEO. Undoubtedly, they became the revolutionary projects for their time giving the possibility to earn good money on the unsophisticated craft of buying links in Sape, XAP, SetLinks and so on even to the simple schoolchildren.

It seemed that the top of SEO was reached and the seo-optimizers got what they wanted. That was a large mistake of all those who thought that way; the first rule of marketing is – produce what people want to buy, give people the final product. To say in simple words, all those who dreamed about the top-lists did not need any links which were necessary to buy, look after them and moreover contrive not to run up on the ban. Like in the statement that people do not buy pillows in the pillow shop, they purchase healthy and comfortable sleep; it is possible to conclude that the next stage of the evolution of seo-industry must be the appearance of the large giants which give people the top-lists but not the links for their money.

In the end the seo-market moved to the next stage of its evolution. 2008-2009 marked the new era of SEO – time when everyone can promote his site in the search engines without having almost any special knowledge. Everything is hampered by only time. Not for the purpose of advertisement but only from considerations of our analytical research we would like to say that SeoPult service opened the new era of SEO for people. For the present day it is the crown of evolution allowing every user to promote his web-projects himself. It takes him only to choose the key words and point which place in the top-lists he is interested in. Then it is necessary to put money on the account and the process is started.

Perhaps many “seo-workers” can object that using such service will not harm se-business much, however the time will put everything on its places. We only want to say that if the founders of “seopult” make up their mind to invest maximum of funds to the popularization of their service the army of unemployed will receive on the SEO market very soon. Undoubtedly, the revolution will not happen, there will be a lot of clients who will hire the seo-specialists for somebody to settle the questions of promotion of the sites personally but if we talk about the small business and the companies with the limited budgets they will definitely prefer the services like SeoPult.

So, at least in 2009 the consumer on the SEO market got what he wants – the ability to promote his web-projects himself and economize on the expenses. But what is going to happen? It is possible to suppose very evidently that with the high probability we should wait for the appearance of the competitors of “seopult” soon. It is also possible to say that now the fight will be not for the new products in the area of promotion technologies but for the quality of service. The better will be the functional of such services and the less will be the commission the more clients they will have.

Besides SeoPult we would like to mark out Liex, Blogun and JTJ exchanges which help to promote the sites with the articles. Of course they do not give people the final product but they give more qualitative results in terms of searching technologies. And if further the growth of priority of the subject of the sites where the links are bought continues the pointed above services have the great future. It may well be that if the possibility to predict exactly the growth of TIC against the ground appears then in time the article exchanges will evolve into something like “seopult” where it will be possible to order specifically TIC and also PR in future. The realization of such perspective can happen during 3-5 years, in the judgment of author.

And what is next? We want to answer banally “Ask Yandex!”. And exactly the searching engines which only take to change the algorithm of searching and abandon the reference ranking that the whole this article and the many-million SEO-business become pointless.

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