10 most valuable hints for the owners of the Internet-shops

Each Internet business owner dreams to get huge profits immediately after launch of an online shop. Many of them try to actively advertise, hire some marketers, read various ‘clever’ books searching for a way to increase sales to reach the goal.

However not all of them think that the most important tool to increase the sales is an optimization of a financial part of a business and development of the strategies which will attract clients and make your business a success.

Provide all payment options to your buyers.

In other words all the Internet users that come to your site should have an opportunity to pay for the goods and services using the following methods:

It is the easiest method. Here you should only provide a cash-memo, give the goods and to get crunchy cash in return…

Here we mean cashless funds. In this method you may either provide a bank account of your company or take advantage of some Internet services that offer to receive funds to their bank accounts and to give them back to you through some exchange services using Western Union or something else. One of such services is Perfect Money allowing its customers to receive wire payments.

It is not as difficult as one may think. Here one should understand that there are 2 types of services which can be used to pay with credit cards on a site. These services are the so-called merchants and billings. Merchants are the services that require a great number of documents but accept payment by credit cards and later allow you to withdraw money from their account to yours at the minimum fee. As for the billings, they do not require a lot of documents however they secure themselves and charge high fees.

In Russia one of such providers is Assist that allows payments with plastic cards.

To accept this kind of payments you need to install SMS-billing on your site and after yor clients will be able to pay for your goods by sending SMS to a special number. However this method is usually applicable to micropayments.

Nowadays it is the most progressive payment method since today there is a great variety of e-currencies actively used by the users and therefore can be spent in your shop. Do not be afraid to work with e-money because of taxes. Since for example WebMoney payment system has already issued a brochure on how to keep the books when working with e-finances.

Let your buyers pay for their goods by the maximum number of e-currencies.

You know that going shopping with a pack of money in your pocket is very dangerous since there is a great temptation to spend it all. And now imagine that you enter a supermarket with a bundle of dollars or any other foreign currency. So, you have money buy you cannot spend it since only national currency is accepted. And what will be if they accepted all currencies? In that case you will spend even a last penny. Can you guess what we want to say? That's right - do not be lazy to get accounts in various payment systems to let your customers pay for goods and services by any e-currency they have.

What are the main e-currencies you may ask. Of course, your site should be able to accept payments via WebMoney, Yandex Money, Perfect Money, RBK Money, and Money Mail. Pay Pal is also preferable, especially if you have Americans among your customers.

Place carefully the logos of the accepted e-currencies in a plain view and you will immediately notice a response of your customers and a considerable increase in sales.

Inform people of an availability of the terminals for instant payments.

Do not forget the terminals for instant payment - they are closest ones to the people today. We talk about machines in such networks as Qiwi, Cyberplat etc. The fact is that even with a wide range of payment methods offered to their customers, you still can not satisfy their desire to simply pay for the goods or services by cash without making any unnecessary movements. After all, they may not have the e-money, credit cards, or bank accounts. In this case the easiest way for them will be to get to the nearest machine, which is usually about 500 meters from any house and to send money, for example, to your ruble WebMoney purse.

Be sure to describe how simple it is; step by step explain to people how to pay for goods or service and place an image of a model automaton on your site.

Do not be lazy to participate in all catalogues and projects of the payment systems.

We mean the catalogues, websites, and service listings that accept any e-currency. These catalogues and websites are created with the support of payment systems themselves - issuers of these electronic currencies. An example of such a project we can mention a legendary Megastock.ru which is under the aegis of WebMoney. Majority of payment systems have such catalogues or listings.

Usually to get into those listings you need to submit an application. Do not neglect this method of promotion since such sites and directories are often visited by a great number of people who want to pay for the services needed by the electronic money they have.

Explain people in details how to use your site and how to make purchases items

Allot a good amount to create navigation systems and schemes which explain the principles of payment and delivery of goods and services sold in your online store. This means that you must provide a detailed instruction on how to pay for goods and services. And to prepare the scheme. A good example of such work is moneybookers.com payment system, which provides a brief and concise scheme demonstrating the principle of the whole system within just a couple of seconds.

When you create the schemes you should follow the principle of consistency. You are to explain a person graphically how it all begins, what are the intermediate links, and that the buyer gets in the end.

Also make a list of frequently asked questions (FAQ).

Remember that the better you explain people how they can pay for goods and services in your online store, the more people understand the scheme of your work and make a purchase. Moreover, detailed instructions will considerable help support service and make their work easier.

Introduce discounts to increase people’s motivation

People like to get paid for their loyalty. That is why it makes sense to introduce a cumulative system of discounts. The main thing here is minimize a number of possible pitfalls for users. In other words the system should work very simple and clear. So, for example introduce a scheme when users get discounts depending on the total money spent on goods and services purchased by the user in your online store. And remember, people should always see the discount in their account hence you should notify the coder of your site.

Optimize the content on your site and build a reference mass on the target queries

Of course, if you make a successful online business, then your web project has its semantic core. If it so happens that after reading this article you suddenly introduce new payment tools you are to add the innovation to your content. List the names of payment systems in the tags, Title, Meta keywords and Meta description. In addition, order your seo-specialist to buy and promote your project using those keywords and target quires from semantic kernel. One important thing is to use the name of the payment systems in those keywords and quires. So, for example if you're a plastic windows seller it is advisable to buy a few links on request “plastic windows for webmoney”.

Integrate statistics calculated on your site in your accounting

Do not spare money for it. Give instructions to your programmer to write an application exporting all the statistics on transactions in your accounting program. Owing to this you will save a lot of time and be informed of even a penny in all financial flows of your business.

Do your best to cooperate with payment systems

Of course, it is very difficult or very expensive to become a partner of the payment system today. However do your best to reach this. Send messages with various business proposals, ask for the meetings. In other words, do everything to get at least a small piece of the astronomically high traffic from the sites of the payment systems to your own one.

By the way, you shouldn’t think that cooperation with payment systems is something unrealistic. So, for example, our billing system RBK Money offers all business owners to become a partner itself. Conditions are simple: your service is to offer discounts for payment of goods and services made by electronic money RBK Money and the payment system, on its part, puts your banner on its site.

Do not keep large balances on their corporate e-wallets

This is due to the fact that the virtual economy is not so perfect to ensure that your money is secured. There are many dangers and the reasons for which one should regularly withdraw huge balances from the e-wallets. The most common dangers are hacking of virtual wallets and blocking of the accounts by the payment systems themselves.

Now, being well-informed consider the strategy of development of your web business and make a confident step towards a new level of your Internet business.

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