How to sell advertisement on your site

Possibly each owner of a site, which traffic exceeds 100 persons, secretly and may be even before going to sleep dreams of advertisement sale on his site. Of course he thinks if people come to look at the content let them simultaneously get a corn on their eyes gazing at the banners. It is worth to notice that it is a laudable social position and to a person with such ambitions we could only get some useful advices about site monetization and it will be in question bellow.

We will not discuss in details all ways of site monetization and talk about banner advertising. And though today it appears a lot of opinions that banner advertisement has become obsolete but none of the rest advertisement may replace instrument of visual fixation at brand retention for people. That’s why banners were, are and will be in price! The question is how to learn to sell them.

So let’s divide sale activities of site advertisement on several phases.

This is the most responsible part of work which generally defines your future incomes. Here you have to remember the main thing that the most visible place is not always the most clickable. This explains by preference of users most of whom intuitively does not look at the places where may be advertisement or simply does not go the ways in which you want to place you banner field. So we may make a conclusion that there is a necessity to find the most clickable places.

The experience of advertisement fields’ professional sellers in Internet shows that the most selling and first of all clickable fields on sites are as follows:

• A cell on the left-hand or right-hand top part of text block bypassing by text from the both sides. Here the most applicable banner format is 100x100, 200x100, 120x600. This variant is effective because people simultaneously with news will read advertisement located in the same plane as text.
• A cell in the end of each page with content. Here optimal banner size will be 468х60 or 728x90. Effectiveness of this place explains with the fact that after having read of the content a user look for another way of moving in Internet and very often this way will be presented with banner.
• A banner at the field of headline on each site page. Here banner sizes may be different. It is important to realize that on these fields it is better to attract not the advertisers for whom the clicks themselves are important but the advertisers who are interested in brand retention and in formation of associative line.
• A field on forum. Try to create advertising fields bellow the forum page. People will read to the end of discussions and after that will go directly to the banner.
• A field on the page of giving out of site search results. If your advertisers are suppliers of production and services which are in question on your site then definitely people will pass through banners at finding no useful information in site search results.
• A banner in the field of site’s main menu. Here the best variant is to create a narrow and long banner or banner-pushbuttons. This place is always popular and a user may be interested in a banner not less than one of menu items on site.

All other places will be less popular and may form negative effect as they will be too obtrusive.

So you have defined with banner fields. The following stage is:

Development of site section for advertisers.

Here the main thing you should remember is that none of owner of the company which he wants to advertise will never spend the money for nothing not knowing what he buys. That’s why you have to clear the truth – the more interesting and the more filled-in with the content will be your section for advertisers are the more chances you have to increase advertisement sales on the site. Therefore at development of section for advertisers the following items shall be done :

• Description of your site’s audience
Tell about interests of your visitors, their age and sex. Finally do not forget to note traffic, geographical location and language, their average financial status and so on. Templates of audience description you may easily find in Internet.

• Description of your site capabilities.
Tell your advertisers why people enter to your site, make presentation of your content and give to understand to the advertiser that your site is developing and have a trend on traffic growth.

• Description of advertising fields.
Here for each field the essential element is screenshot, description of its main features and pricing. If you are not too lazy do all these items for each field as it results to significantly increasing of your chances on advertisement sales.

Having worked enough on developing of your site’s business card you may go to the following phase.

Here it is not worth to rely upon the lively play of your fancy or advices of your friends. Studying the market, looking at sites similar to your project, prices in banner nets and strike an average. Then you should decrease the determined average prices on 10% and under each banner place on the site indicate prices. Damping elements as well as skilful price location will attract advertisers mandatory.

And only when you have finished all above mentioned you may start the following phase.

Try declare in public about selling advertisement on your site. Place advertising blocks of companies for free so other advertisers will see that you are dealing with advertisement sales. Send letters to the potential advertisers, buy sticks on the forums, join banner nets, and do everything that people from your industry will remember your project as a place for advertisement.

And in conclusion it is worth to say that advertisement sales is art and it is very important here to keep the golden mean between active proposal of fields’ sales and skill to save face which shall characterize your project as a trust-worthy place. It does not cost to think that having made all items from this article you achieve success! It is necessary not to interrupt laborious and continuous work in order to be always in the public eye.

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