Results of 2009 year, let’s look back for the last time…

We would really appreciate if we begin the first month of 2010 year with fresh extra actual issues which will thrill all IT-industry in the new year. However someone who does not analyze his past is destined to make mistakes in future. So to provide that our keepers does not show nulls in 2010 year and business is developed better and better, let’s have a look, what important things have happened in the departing year, what we should pay attention to and what conclusions we have to make before entering to the next decade of the third millennium.

It is worth to begin from payment systems’ market which has boom conditions now in all segments. In 2009 year Webmoney proved everybody that million registrations a year was not a limit, and company is ready and willing to grow further. Except WebMoney we were gladdened by the rates of development demonstrated by west payment system Perfect Money which declared lately that for the last year number of its clients in the system was triple. But leader in development dynamics became none of WM, PM, LR or PayPal. The whole world was surprised at China payment system AliPay which overcame headily a boundary of 100 millions registrations and in full sail drew ahead of PayPal per users’ quantity.

Also we were glad in this year for payment system LiqPay which actively entered to the market under patronage of Private Bank and occupied its own niche. LiqPay was the first system which allowed people to make momentary payments to Visa card and MasterCard that destroyed the old barrier at fast withdrawing of e-currency to the plastic cards.

Among failures on payment systems' market we may notice a scandal with cracking of Liberty Reserve, which happened at the beginning of the year. Except it may be noticed a crash of ECUmoney payment system as well as WebMoney destructive activities (first of all for WebMoney itself) directed to prohibit WebMoney exchange on Yandex money, Money mail, moneta.ru and other e-currencies.

As for development of financial services as a whole here we may talk about fast growth of quantity of the online projects which provide wide range of services beginning from payment for mobile and municipal services with e-money and ending with buying of e-tickets and any direction of transaction.

Stormy introduction of e-finances to public online life of the people led to growth of digital content offers. This fact was clearly confirmed with the epic of social services’ monetization. It is pleasant that in 2009 year the owners of leading social projects Vcontacte and Odnoklassniki closely started out with monetization. We have to say that some things were performed perfectly some ones conversely resulted to difficulties with service usage. For example, willing of “Odnoklassniki” project to make registration payable was perceived by users negatively but introduction of enclosures’ system by “Vcontacte” project became popular both at users and web-developers. It is clear that “envelope” of social nets’ traffic became the main direction of development in 2009 and will stay the same one in 2010 year.

One more trend in 2009 year became a growth of quantity of the large online casinos and poker-rooms which owing to prohibition of casinos and playing machines in Russia tries to take this market segment. Perhaps firstly in this year the central channels of Russian television advertised such giants of gambling as PokerStars or FullTiltPoker. It is obvious that active involving of the gamers to Internet will continue in 2010 year therefore everybody who deals with gambling-business in the net has to think up business development and promotion of its services.

One more market segment which is cost to pay attention for its developing in 2009 year is mobile payment and mobile billing market. More properly let’s note that instead of word “development” will be better to say “market repartition”. In place of giant service “Russkiy billing” which was customary for everybody at the beginning of the year А1 aggregator, i-Free and SMS coin entered the market. After market repartition the gamers chose the most convenient billing for themselves and now the main emphasis in mobile billings’ operation makes on commission decreasing and partner payments’ time shortening. However it is almost useless to wait for significant success as a fair share in mobile billings' traffic belongs to the clients of porno sites. Therefore clean title of business imposes and will impose in 2010 year its footprint on commission amount and terms of payment to the partners.

Considering virtual economy through the prism of 2009 year one could not help from analyzing how SEO-industry changed because exactly this business sphere gains the significant part of e-money. Evolution of SEO in this year was observed with the naked eye. It concerns as pressure on Sape upon taxes’ payment as occurrence of a great deal of competitors for Sape. Not taking into account numerous link exchanges perhaps the most significant event became an occurrence of seopult.ru service in the net which drew out a pilot project of TV channel for seo-optimizers and brought into life an idea “Seo for housewives”. For the first time the service allowed the people only to indicate their target needs, enter money and wait till an exchange itself buys the required links and reports about its achievements. Evidently that such project will attract people from offline who now can promote their sites in search without assistant of optimizers especially if it is a matter of requests asking with low and middle frequency. Also we shall note stormy development of Blogun.ru service and all other projects similar with it. Such services stimulate blogs monetization and development of blog sphere as a whole.

There were no impressive trends on investment market in 2009 year which could be noticed. The old trend on large-scale projects’ appearance became stronger. Such projects define the goal not to get fast profit from the market but to receive long-term work directed on winning of investors’ trust. In connection with the above said the most effective investment strategy in 2009 year will be investment to several well-grounded projects at once. As before over a period of 2009 the leading payment systems in this sphere stayed Liberty Reserve and Perfect Money. There were some attempts to enter to the market made by ECUMoney and EvoWallet payment systems but unfortunately they failed.

What can we say in conclusion? Summarizing year results is always pleasure and it is much more pleasant to do it when results are positive. And the only persons who can do them positive are we together with you, our gentle readers. So to achieve it work harder, invest funds in Internet, try yourself in new spheres and then in the next year you will report back to yourself with big pleasure. We wish you that new 209 year leads out your business to the qualitatively new level so you will acquire reliable partners, faithful clients and, of course, as before stay readers of Trainex Journal. Merry Christmas and Happy New Year to you!

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