What way and how much one can earn on the context advertisement?

Which of us do not see unpretentious blocks with advertisement nearby the text of articles and news being read daily. Users for whom the Internet is only information environment of course have astonished – whence it turns so that I am showed the advertisement for the issues which are interesting for me or moreover for the topics which I have searched in the searching systems. The oldbies of the net who earn in the virtual reality definitely think up how much one may «lift» on the context advertisement and whether it is profitable. Let’s study the above issue once for all so you, the gently readers of Trainex Journal, will know the ins and outs of the context as marketing communication and make a choice for or against it.

Today there are a lot of context advertisement’s operators but generally it make sense to discuss only Yandex Direct and context advertisement from Google. Exactly these operators operate with the main budgets and it means that someone who decides to earn on the context advertisement finds the most profitable partners there.

How to write content on which you can earn?

Let’s assume that you finally have made a decision to earn on the context advertisement. You have a site, ideas and willing to offer such content which will gain profit. But what kind of content it should be? First of all it is necessary to realize operation principles of the context advertisement. Frankly speaking you need no technical details. Everything is simple: script analyzes all text on a page for the key words on it. Then it studies frequency of their links and in accordance with the keywords in the base presents the required advertisement. The more advertisers pay for the same key word the more expensive it costs to click on this advertisement on your site. The conclusion is that content should include as much as possible key words which are expensive from the point of view of the advertisement budgets. But how to understand which of them are expensive and which are cheap?

Firstly there are a lot of persons who like you are interested in expensive key words and therefore you may find a great of publications in the Internet with lists of expensive key words. Secondly you can use a service for advertisers and there from client’s area you may see with you own eyes how much cost clicks on the key words you want to input to your content. That’s why on the first stage you should consider the most expensive key words in your niche and then make a list based on which you will create your content.

Having in hand a list of key words further it is worth to be concerned with their location within the text and on the site’s pages. To provide that context advertisement’s operator will show the blocks with the announcements which appropriate to the key words you are interested in it is desirable that key words are placed in the following points:

- a title and meta tags of the page;
- a heading of the articles or news;
- a footer of the page.

Except this one a key word should be placed at least within 5-10% of the text. Such frequency of the key word link firstly attracts additional visitors from the searching systems and secondly gain profit from clicks on the context advertisement corresponding to the specified key word.

Art to place of context advertisement blocks within a page

A word of «art» was used not by accident. It would be too trite to say that correctly and skillfully placed blocks with context advertisement is earnest of success. It is desirable to approach to advertisement blocks’ location systematically and to consider a lot of factors at it.

In advance you should know the paths of movement of the users through a site. You should realize not only how the readers of your content walk along a site but do everything that they do not run away from your site. Sometimes it happens, that a person may become engrossed in reading of your content, and, as a result, having read everything, decide to go away from your site not closing it, but simply clicking on the advertisement, and as you remember that is your goal. For these reasons except the content you should offer as much as possible interesting headings in the surroundings of your content, so a visitor stays on your site and finally clicks on the advertisement block.

Thus let us suppose that your visitor obediently stays on your site and reads one material after another. How to understand the path of his sight along the screen and where is the biggest probability of his clicking on the advertisement link. Here logic is a good thing but experience is more effective. So based on experience of the most site’s owners the most effective points for the context advertisement are as follows:

- top right corner of the material where block is bypassed on the left with the text;
This area is effective as many readers having read the material immediately wants to see resources similar with the read one and clicks on the advertisement locating on the same visual level.

- horizontal area which follows the article;
This area is effective because after having read the article an user chooses a path for further movement through the net and accordingly the first thing which he notices is the advertisement proposals corresponding to the article.

- an area within the site menu or sections’ list
This area as a rule attracts more attention as all site visitors direct there for navigation through the site. Not having found the interesting sections they may click on the advertisement.

- An area in the middle of the discussion on the forum.
Such placement of the advertisement block is enough effective as a lot of users looking for answers on their questions in the forums can get in touch with the advertisement per subject and jump by link. Also it works when people are tired of reading discussion and they are ready to go through the first interesting links.

The most important factor in drawing up of your blocks is font size, block background color and letters’ color. Nevertheless someone may say you unserious attitude to these aspects results to money loss in daily statistics of profits from advertisement. There is the golden rule:

- font size in the advertisement block should be the same as text on your page;
- filling or background color of the block should be in soft hues which are different from the general background a little. It may be light-grey on the white background or light-blue on the milky background. The main thing is that readers’ eye should not get tired from the color so reader will not try to miss the place where you advertisement block is located;
- letter’s color is recommended to do the same as color of letters on the page.

We can give you a lot of advices but truth is the one – the more your advertisement block in the field of style and layout blends with your page content the more people will click on advertisement by mistake or simply willing to read anything else per the subject.

How much one can earn on the context advertisement

To realize what earnings you can get you have to know how to count effectiveness of the context advertisement. For these purposes there is so-called value of CTR, which is defined as ratio of clicks’ quantity on the banner to the quantity of its visits. If you have statistics with approximate quantity of daily site pages’ visits and you know your standard CTR (calculated on the basis of practice), you can plan your profit simply increasing content scope and appropriately quantity of content visits. It may be done easier and you can calculate, for example, how much dollars you get averagely from 1000 visitors on your site. As you have begun to read you definitely want to see any quantitative data. Abstracting from the fact that profit depends on content subject, let us say, that 1000 visitors on your site bring averagely 5-10$ of profit. Knowing this approximate amount you can plan your profits if you make a decision to connect your business with the context advertisement.

Thereby we have shown you the reverse side of earnings on the context advertisement. We will not persuade you to be engaged with it or vice versa to scare you with difficulties of this business, we only want to say, that before thinking up earnings on the context advertisement it is worth to prepare business model for your site.

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