What things are profitable to write about today? For copywriters’ attention

Today copywriter is becoming one of the most popular trade in the Internet. It is natural as the net allows people without special education to open their abilities and sometimes not only amaze their friends and relatives with the style beauty but even to earn on it.

Each copywriter has its own way and specialization though a lot of people think by mistake that all copywriters earn almost identically. In fact profits of online-writers differ very much and depend on not only customer’s kindness but mostly on the subjects of the texts to be written.

Of course there are a great deal of subjects and each person describes a subject that is closer to him, but as we speaks about someone who creates on-line then we will consider only those topics that are popular in the Internet.

To understand what is the basis of the texts’ value created by copywriters let’s turn to the science which is faraway from the humanitarian directions, i.e. to the logics. Logics is required for us in order to understand what way is common for readers when they are searching the texts in the Internet. Any analytical web-instrument most of all shows that suppressing quantity of traffic comes to the site from the searchers. Therefore text topics should contain the keywords which are popular at the readers. But could it be true that the popularity is the only case?

The second and most important aspect at evaluation of the texts’ value is how much a subject is close to the business and average profit of the business about which copywriter writes. For example if you are writing content for the site trading with the mobile phones where profit rate is less than 20% then it is nonsense to hatch a hope that your earnings will be more than in case when you are writing content for the adult site where profit rate can exceed 100%.

Therefore on the basis of the above said we may draw a conclusion that there is something like subject hierarchy, and if you may write about everything in the world then it makes sense to select valuable subjects for yourself.

Researchers as well as opinions of the copywriters questioned have been given us a possibility to study out the prices on the texts’ market and we have drawn some conclusions.

The most expensive texts are the ones on advertisement topics, that is press-releases which are selling texts for the advertising prospects, texts for the commercial proposals and articles with the indirect advertising. Specialists in this field having trustworthy portfolio earn $30-50 per 1000 characters. There are not so many customers in this field as, for example, in seo-copywriting field but if you are lucky to find several permanent clients then you can look ahead with optimism.

The next in our rating will be the texts churned out by the specialists who know much about economic issues, Forex, stock trade and e-payment systems. Here price per 1000 characters may be up to $25.

Price $20 - $25 per 1000 characters may be earned by copywriters knowing much about technical issues and capable to write simple about complicated things. However sometimes price may be higher as there are not so many copywriters in the net knowing much about technical issues and preferring to write about them instead of dealing with.

The forth place in our rating occupies with army of copywriters writing per price $10-15 qualitative original content for sites being business card of various companies which need, as a rule, beautiful marketing text in official manner which evoke trust of the readers and seo-optimized under searching systems.

With price 5$ per 1000 characters we are opening a direction of articles and texts telling about “medley” in the world, which are aimed to attract visitors on the site. For example, it may be daily articles in the on-line magazines or blogs, or articles published on the tourist sites.

$1 - $3 per 1000 characters is the earnings of the copywriters having lack of knowledge or experience and writing articles which more like complex rewrite of the range of materials. It is not worth to tell badly upon this caste of pen slaves at they are Internet aides or, that is to say, Gastarbeiters who make this market diversified and satisfy demands of the clients trying to save on the content.

The cheapest one is the work of posters or text rewriters. Here you cannot hatch a hope to earn more than $0,5 - $1 per 1000 characters. There a lot of people in the Internet who desire to work for such money so this price is an objective result of supply-and-demand equilibrium.

For everybody who wants to write despite any prices, subjects and market demand it makes sense to give a piece of advice: open your own site with articles or blog and locate there the context advertisement of Google Adsense или Yandex Direct. Today the time comes when the unique content runs the show. And if you write interesting original articles which people will like then your earnings on the context advertisement may be not less than at writing texts per order.

I would like to resume this article on a note, that regardless subject selected by you, work as a copywriter will be always profitable trade in which you can open your potential and earn adequate money in comparison with many other trades off-line. And if you want to earn more than your colleagues, deal with self-education, read more, learn something new and your texts will become more expensive and popular.

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